News consumption; Satisfaction and affecting factors in Iran (Case Study: Three Generations of Tehranian Youth)

Document Type : Original Article

Authors

1 Faculty Member and Assistant Professor of Communications College at TV & Radio University (Corresponding Author)

2 Faculty Member and Assistant Professor of Communications and Media at TV & Radio University

Abstract

In recent years, media researchers in Iran have been studying the principle that news is the essence of mass communications, and by adopting this principle, the media which is always aware of their audiences’ needs, have prioritized this media product as the first important one The main assumption of these researches is to accept that the different generation of audiences do not change their tendency to consume and receive news. By questioning this principle, this research has been accepted, and its impacts have examined the tendency of three Tehrani young generations to compare influential elements specifically satisfaction on news consumption. For assessment, perception of utility variable, perception of ease and adaptation, influential variables on news sources, satisfaction with other life areas and receiving news habits, a retrospective quasi-panel approached has been used and examined. In this research, the statistical society consists of three generations of young people aged 15-24 in Tehran in the 1990s, 2000s and 2010s from whom 401 data samples were collected using questionnaires and the tendency results of these three generations to receive news have been compared separately. Based on the result from this survey, there is a meaningful relation in the elements of utility perception to receive the news, ease and satisfaction perception in life areas by receiving news in the first generation. But the tendency of each generation to receive news has differed a lot from the last generations.

Keywords

Political Sociology of Iran
Volume 1, Issue 4 - Serial Number 4
February 2018
Pages 137-176

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