Document Type : Original Article
Authors
1
PhD student in Information Technology Management, Azad University, Central Tehran Branch, Tehran, Iran
2
Associate Professor and Faculty Member, Information Technology Management Department, Azad University, Central Tehran Branch, Tehran, Iran
3
Assistant Professor and Faculty Member, Department of Information Technology Management, Azad University, Central Tehran Branch, Tehran, Iran
Abstract
. The present study is of applied-developmental type. A qualitative approach was used to collect data. In order to collect qualitative data with 10 managers, deputies, experts and experts of knowledge-based companies located in science and technology parks in the geographical area of Tehran and university professors who have a history of teaching and writing in the field of entrepreneurship , In-depth face-to-face interviews and their presence at work. Purposeful sampling method was used to select the sample. In this study, the proposed approach of Strauss and Carbin in the field of foundation data theory was used to analyze the data. The final model of the research based on the results showed that digital entrepreneurship itself consists of three sub-factors, which are the improvement of digital innovation and commercialization and the ICT sector, opportunity analysis and resource management. Causal conditions include knowledge and skills of digital entrepreneurship, adoption of marketing perspectives, protection of intellectual property and job creation and job creation and the central phenomenon of research along with intervention factors (competitive and customer factors, legal infrastructure and technology development) and Underlying factors (individual entrepreneurial factors and competencies and environmental factors) determine strategies and strategies to deal with the phenomenon of digital entrepreneurship. According to the findings of this study, these strategies included dynamic capabilities, customer, market and financial., the adoption of these strategies with the aim of managing digital entrepreneurship in the organization can have various consequences, including sales and profits, innovation and development of digital and added value.
Keywords
)