Document Type : Original Article
Authors
1
Ph.D. Student,, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran.
2
Assistant Professor , Department of Business Management , Rasht Branch , Islamic Azad University , Rasht ,Iran
3
Assistant Professor, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
Abstract
The purpose of this study is to identify the success factors of commercialization of academic research in the field of humanities. This research is applied in terms of purpose. The statistical population included faculty members in the field of humanities, growth and technology centers and research assistants, 12 of whom were selected by purposive sampling. The data collection tool was interviews which were analyzed by data foundation method. In order to design the model, first, by reviewing the literature and research background, interview questions were prepared and to determine the desired index, the accuracy of the content and their adequacy, the interview and receiving views were used. The interviews were conducted in a semi-structured and in-depth manner and the interviews continued until theoretical saturation was achieved. The saturation point was obtained after analyzing the data obtained from interviews with 12 people. After collecting the interview data, the data were analyzed as open coding, axial coding and selective coding according to the instructions of Strauss and Corbin (1998). Finally, the identified factors were represented in the form of a paradigm model. In order to assess the validity of the data and the interpretations made, a combination of criteria of validity, transferability, reliability and truthfulness was used. Also, in order to evaluate the reliability of qualitative data, the percentage of agreement between the two coders (researchers) was performed, which 75% of the agreement indicates the reliability of the qualitative part.
Keywords
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