A sociological understanding of demonstrative consumption in women's religious assemblies

Document Type : Original Article

Authors

1 Associate Professor, Faculty of Social Sciences, Allameh Tabatabai University, Tehran, Iran.

2 PhD student in Cultural Sociology, Allameh Tabatabai University, Tehran, Iran.

Abstract

This study focuses on the analysis of the phenomenon of luxury consumption and sexual harassment in women's religious gatherings as a kind of public sphere. The method used in the present study is qualitative and semi-structured interviews have been used to collect information. The selection of participants in this study was done using purposive and criterion sampling method and finally the obtained data were reviewed through thematic analysis method. According to the findings, the four main factors of manifestation, lifestyle display, luxury and body management are the most important components that have formed the general structure of demonstrative consumption in the removal of female gender in women's religious assemblies. One of the most serious consequences of the emergence of this type of consumption in these assemblies is the creation of a kind of construction of conflict between different meanings that the subjects participating in these assemblies understand between objects and religious designations and the object of modernist consumption. Also, the acceptance of this type of consumption for the sake of prosperity and environmental development of these assemblies can put the religious designations for which these assemblies were formed under the logic of modernist objects of consumption.

Keywords