Qualitative model of selective behavior of healthy food and beverage consumption in adolescents with emphasis on food marketing in Iran

Document Type : Original Article

Authors

• Bahareh Sagheb ¹
• Ali Gholipour soleimani ²
• kambiz shahroudi ³

¹ PhD Student in Business Management - Marketing Management, Faculty of Management and Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran.

² Associate Professor & Faculty Member of Management and Accounting department,, Rasht Branch, Islamic Azad University, Rasht,, Iran.

³ Associate Professor, Department of Business Management, Faculty of Management and Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran.

Abstract

Keywords

• "Selective behavior"
• "food and beverage consumption"
• "food marketing"
• "food marketing mix"