Document Type : Original Article
Authors
1
PhD Student, Department of Management, Hamadan Branch, Islamic Azad University, Hamedan, Iran.
2
Assistant Professor, Department of Management, Hamadan Branch, Islamic Azad University, Hamedan, Iran.
3
Assistant Professor, Department of Management, Gonbad Kavous Branch, Islamic Azad University, Gonbad Kavous, Iran.
Abstract
The importance and benefits of applying marketing principles intelligently in the field of politics is not hidden from anyone, so in this study, an attempt has been made to conduct a research with the aim of creating a deeper and more comprehensive understanding of political marketing with emphasis on candidate intelligence. Elections should be presented with a hybrid approach. The research method used in this study is qualitative. Using the meta-combined approach and the seven-step model of Sandlowski and Barroso, the indicators are extracted from previous articles and studies. Out of 714 articles, 48 articles entered the final stage of research and to study the factors affecting marketing. Politics has been used with an emphasis on the managerial intelligence of candidates with a hybrid approach. It then combines, combines, and interprets the findings of these studies to provide a deeper understanding of political marketing with an emphasis on managerial intelligence. Based on the analysis performed in the field of political marketing with emphasis on managerial intelligence using a hybrid approach, 7 themes and 32 codes were identified. The topics extracted in this study include: competitive analysis and analysis, campaign focus, social participation, candidate positioning, environmental focus, party and political tools, and funding strategy. Findings and Achievements The end of the present study has created a relatively comprehensive and complete understanding based on political marketing with emphasis on managerial intelligence.
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