The Effect of Internal Marketing on the level of Entrepreneurial Orientation Relying on Knowledge-Based Production and Employment Creation in Iranian Political Society (Case study: Start-up businesses in Tehran)

Document Type : Original Article

Authors

1 Department of Business Management, Faculty of Management, Business Management, Islamic Azad University, Central Tehran Branch

2 Department of Business Management, Tehran Center branch, Islamic azad university, Tehran, Iran

10.30510/psi.2022.299803.2138

Abstract

The present study aims to fulfill and pay attention to the requirements of implementing the slogan of the Supreme Leader of the Revolution in the Nowruz message of 1401 entitled "Year of knowledge-based production and job creation" and creating a platform for commercialization and Quantitative & qualitative growth of knowledge-based Relying on knowledge and scientific advances and job creation is in the country.The aim of this study was to identify the dimensions and components of Internal Marketing On the amount of entrepreneurial orientation for to develop was the Startup’s in the Iranian political community. Necessary data were collected with a standard questionnaire from 384 employees and managers of startups and selected by simple and easy non-probability sampling method. The least squares method Smart PLS software were used to test the model. The results revealed that Organizational transformation, internal processes, Internal and environmental structure, Environmental characteristics and value creation, have had a positive and significant effect on entrepreneurial orientation. Finally, the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships. The results of the goodness of fit index showed a value of 0665 indicating a strong fit and utility of the model.From this study can be used to identify also, plan and provide solutions to encourage academics, knowledge-based companies and Startup’s to teach an internal marketing based on knowledge-based production and job creation and promote it in organizations and public policy forums.

Keywords

Political Sociology of Iran
Volume 5, Issue 4
August 2022
Pages 1613-1633

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