Document Type : Original Article
Authors
1
PhD Student in Business Management, Department of Business Management, Faculty of Economics and Management, Islamic Azad University, Science and Research Branch, Tehran, Iran
2
Associate Professor of Business Management, Faculty of Economics and Management, Islamic Azad University, Science and Research Branch, Tehran, Iran
3
Professor of Business Management, Department of Business Management, Faculty of Economics and Management, Islamic Azad University, Science and Research Branch, Tehran, Iran
4
Assistant Professor of Business Management, Department of Management and Accounting, Faculty of Management and Accounting, Islamic Azad University, Qazvin Branch, Qazvin, Iran
Abstract
Nowadays electronic commerce businesses are turned to be a suitable and affordable approach. So using the new technologies in business and marketing, the way we do the marketing and the factors of being successful in relationship with customers and maintaining them is very important and significant. Hence this research tends to explain the optimization model of marketing and customer relationship management in electronic businesses and electronic works.
The current research is descriptive-scrolling in terms of nature and method. The statistical society consists of 2500 of costumers in an active companies in the area of electronic services of different activities. For analyzing data the Amos software is used in this research. The findings analysis showed that the price, sales promotion, branding, perceptual/emotional features, hardware facilities, software facilities, social medias, technological features, networking, innovation, customer orientation, digital marketing, inter organizational factors and customer relationship management has a meaningful effects of marketing successfulness and electronic commerce.
Keywords
)