Study of the current situation of the components of cultural diplomacy in Iranian cinema and its distance from the desired situation

Document Type : Original Article

Authors

1 Head of the secretarial department of Hamshahri newspaper ads organization

2 A member of a scientific body and a stadium, and one of the sciences and social connections, one of the sciences and investigations, Daneshvah Azad Islami, Tehran, Iran.

3 A member of a scientific body and a daneshyar yarproh sciences of social connections, one of the sciences and investigations, one of the sciences and investigations, Danshah Azad Islami, Tehran, Iran.

Abstract

Cultural diplomacy is one of the major tools that includes academic, professional, cultural and student exchange programs, meetings and lectures, and a country can use it to promote constructive interests and cultural, political, etc. position in the world through constructive dialogue and creation. Use a positive self-image. The main purpose of this study is to identify and rank the components of cultural diplomacy in Iranian cinema. The present research is applied in terms of research purpose and descriptive-survey research. The statistical population studied in this research consists of experts and thinkers in the field of cinema and diplomacy. Snowball sampling method was used to select the sample. The results showed that according to the views of religious identity experts with a normalized weight of 0.360 in the first priority, the cultural dimension of cultural diplomacy with a normalized weight of 0.306 in the second priority, the technical dimension of cultural diplomacy with a normalized weight of 0.152 in the third priority, the political dimension of cultural diplomacy with Normalized weight 0.111 in the fourth priority, national identity with normalized weight 0.071 is in the fifth priority. According to the incompatibility rate of 0.05 in this ranking, there is a complete compatibility between the pairwise comparison of the models.

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