The Impact of the Features of Branding Model on Television Talk Shows

Document Type : Original Article

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10.30510/psi.2022.287668.1753

Abstract

Television channels are always trying to make and air attractive programs for their audience to have a greater impact by drawing a bigger audience. The wider audience a program can pull in, the more people sitting on piles of wealth and power wish to take part in the production and broadcasting of that program.Produced in different forms including talk shows, documentaries, dramas, or a combination of all these, if they offer attractive features to the audience, they become television brand programs. In terms of purpose, the present study is an applied in the form of a survey. In terms of method, it is qualitative and quantitative. The methods used for collecting data is a combination of the Delphi method, in-depth and quantitative interviews using a questionnaire, extracting data from documents and research theoretical foundations, and experts’ opinions to present the pattern of the model. 20 SPSS and Grand Theory software are used to analyze the data and test the research questions. The general outcomes indicate that there is a significant positive relationship between three features including brand identity, brand special value, brand differentiation and three other features including hosts, guests, and program content.Based on the results, organizational identity acknowledges that there is a strong psychological state and an underlying relationship between the employees of the organization and the audience.

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Political Sociology of Iran
Volume 5, Issue 11
January 2023
Pages 1804-1819

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