Sociological analysis of hedonistic emotion modeling in the luxury clothing industry by modulating emotion performance

Document Type : Original Article

Authors

1 PhD Student in Business Management (Recovery Orientation), Islamic Azad University, Ajab Shir Branch, Iran

2 Assistant Professor, Department of Business Management, Bonab Branch, Islamic Azad University, Bonab, Iran

3 Faculty member, Business Management (Marketing and Tourism), Islamic Azad University, Ajabshir Branch, Iran , German universities

10.30510/psi.2022.296767.2034

Abstract

Given the status of the luxury apparel industry and its importance in today's Societies that meet the many needs of human beings and giren the significant growth in Consumption of luxury goods, specially Clothing and changing the approach of consumption to a modern phenomenon,as well as The lack of knowledge on kow to optimize the market and we took over management of luxury goods to conduct marketing research to investigate the presentation of pleasure modelling in the luxury apparel industry with an emphasis on the role of pleasure performance. In fact, the main question of the present study is how does personal satisfaction affect delight in buying a luxury clothing brand? To test the hypotheses consumers of this product in Tehran with a sample size of 277 people and with using available sampl ng me thod and snowball as statistical population were analyzed: this study is of practical purpose and in therms of how data collected, it is a descriptine survey type. The data collection tool is standard questionnaire and data analysis was performed using structural equation modeling using structural equation modeling using spss and lisrel software.
The result of this study show that personal satisfaction has a positive and significant effect on the performance of pleasure-seeking than luxury clothing brand.
Key words: the thrill of pleasure-luxury clothing-moderation.

Keywords

Political Sociology of Iran
Volume 5, Issue 11
January 2023
Pages 3684-3701

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