Designing a model of soft power components in the army of the Islamic Republic of Iran and its role in combat capability with emphasis on the media

Document Type : Original Article

Authors

1 PhD student in Media Management, Islamic Azad University, Research Sciences Branch, Tehran. iran

2 Professor of Communication, Azad University of Tabriz, Tabriz. iran

3 Associate Professor of Public Administration, Center for Strategic Studies of the Army of the Islamic Republic of Iran

4 Professor of Media Management, Islamic Azad University, Damavand Branch. Tehran . iran

10.30510/psi.2022.297272.2050

Abstract

This research is exploratory in terms of compositional approach, in terms of purpose, the data of which were collected through interviews with 27 experts selected by the method of snowball in 1399. The present model has been tested using factor analysis techniques. The data of this research have been collected through a library survey and a questionnaire. The statistical population of this research is all the employees of the Army of the Islamic Republic of Iran. In this study, experts' opinions were used to identify the components of soft power in the army of the Islamic Republic of Iran. Four basic components for soft power were identified, which are: 1- Political and national dimension 2- Media 3- Cultural- 4- ManpowerThis research is exploratory in terms of compositional approach, in terms of purpose, the data of which were collected through interviews with 27 experts selected by the method of snowball in 1399. The present model has been tested using factor analysis techniques. The data of this research have been collected through a library survey and a questionnaire. The statistical population of this research is all the employees of the Army of the Islamic Republic of Iran. In this study, experts' opinions were used to identify the components of soft power in the army of the Islamic Republic of Iran. Four basic components for soft power were identified, which are: 1- Political and national dimension 2- Media 3- Cultural- 4- ManpowerThis research

Keywords

Political Sociology of Iran
Volume 5, Issue 11
January 2023
Pages 4653-4673

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