Document Type : Original Article
Authors
1
PhD Student, Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2
Assistant Professor, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iranfereshte
3
Associate Professor, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran,
4
Assistant Professor, Department of Mathematics, Takestan Branch, Islamic Azad University, Takestan, Iran,
10.30510/psi.2022.291305.1846
Abstract
As competitive pressures increase in the chain store environment, customer loyalty becomes a measure of their performance.As competitive pressures increase in the chain store environment, customer loyalty becomes a measure of their performance. The purpose of this study is to present a model in relation to customer loyalty in the field of chain stores. Cyrus' side and horizon were collected and the data were analyzed by multivariate analysis. The component is assigned to functional value. Findings from two qualitative and quantitative studies during multi-stage processes of the importance and prominent role of service convenience, store image, store excitement, functional value and store satisfaction in creating loyalty to chain stores has supported the focus on these main and secondary components. It can provide a platform for customer loyalty and retention while attracting new customers.It can provide a platform for customer loyalty and retention while attracting new customers. It can provide a platform for customer loyalty and retention while attracting new customers.
Keywords
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