Identify market structure policies to monitor product competition using an intelligent model based on consumer behavior

Document Type : Original Article

Authors

1 Assistant Professor, Department of Business Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran

2 M.Sc. Department of Business Management, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran

10.30510/psi.2022.340563.3426

Abstract

Consumer decision-making is more complex than is depicted in traditional economic models. Economic models are incapable of describing human behavior because they cannot access the unconscious part of the human mind, and this unconscious part plays an important role in our decision-making. Researchers today are looking at the frequency, location and timing of smart activity at an unusual level, allowing marketers to better understand customers and reduce the millions of dollars spent on traditional marketing tools and limited results that can not hide the background. Describe in consumer behavior. Lack of awareness of the subconscious part of the consumer causes many products to fail every year after being marketed. The purpose of this research is a model based on consumer behavior to identify market structure in order to monitor product competition. The present research method has been quantitatively implemented in Digi Kala online products. The research results also provide managerial implications for shaping competition using different product management strategies in e-commerce platforms.

Keywords

Political Sociology of Iran
Volume 5, Issue 12
February 2023
Pages 840-853

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