Document Type : Original Article
Authors
1
PhD Student in Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2
Associate Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
3
Assistant Professor of Management, Hadishahr Branch, Islamic Azad University, Hadishahr, Iran
4
Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
10.30510/psi.2022.303072.2250
Abstract
The purpose of this research is to combine instant purchase in the Iranian retail industry with a focus on model extraction. The research method is survey. In this research, an attempt has been made to extract the components affecting the immediate purchase and use them to provide an exploratory model. It has been done in the country and 41 foreign researches were found to be suitable for use in this research from all dimensions. Findings from the study of hyper-combined steps were categorized into five groups of product-related factors, shopping environment-related factors, customer-related factors, social factors and demographic factors. It has been confirmed by business experts (from 393 variables affecting the immediate purchase extracted from internal and external studies) that in this regard, this study has a descriptive validity. In addition, the kappa coefficient was used by SPSS software to determine the reliability, which according to the number 0.694 at an acceptable level of significance, indicates the reliability of this study.
Keywords
)