The dominant discourse of Iranian society on the culture of modern sports in Iran (A Case Study of Organized Sports in the Last Three Decades .

s. The purpose of the present study is to examine the dominant discourse on the culture of modern sports. The purpose of this study is to investigate the dominant discourse of Iranian society on the culture of modern sports. The approach of this research is qualitative. The statistical population of this study was counted and 30 heads of federations of the board of directors of modern sports that have been organized in the last thirty years; (Skating, billiards, bowling, boxing and liver sports associations, squash, archery, golf, woshu, triathlon, mountaineering, bodybuilding and polo). Targeted sampling method was selected. AHP method was used to analyze the data. All calculations were performed in ExpertChoice software. The results show that the political criterion with a weight of 0.463 has the first rank, the economic criterion with the weight of 0.204 has the second rank, the social criterion with the weight of 0.150 has gained the third rank. In explaining this fact, it can be said that modern sports have moved away from the main intended function for sports, which is health and well-being, and have been employed more in political, economic and social functions. These discourses have become so prevalent that in terms of analysis, the physical and personal discourse of the athlete has gained the last rank in terms of priority.