Document Type : Original Article
Authors
1
Doctoral student of Business Administration, Zanjan Branch, Islamic Azad University, Zanjan, Iran
2
Business Management Department, Associate Professor, Zanjan Branch, Islamic Azad University, Zanjan, Iran
3
Assistant Professor, Department of Marketing Management, Zanjan Branch, Islamic Azad University, Zanjan.iran
4
Assistant Professor, Department of Marketing Management, Zanjan Branch, Islamic Azad University, Zanjan
10.30510/psi.2022.374608.4154
Abstract
Background and Objective: Today, social and health marketing in the health and treatment system of the country, like many other organizations, requires extensive changes in the presentation and presentation of its services, which is based on the current world changes. Therefore, the purpose of this research is to design a marketing model. Health is based on social marketing in the Ministry of Health, Treatment and Medical Education of Iran
Method: The current research was based on the practical purpose and of the exploratory-developmental type (because this study seeks to identify the components of the health marketing model based on social marketing and the development of the obtained model) and the implementation method is qualitative.
Conclusion: The results of the research showed that after conducting each interview and implementing the interview text for analysis and coding, it was entered into the qualitative data analysis software Atlas.ti. became The health marketing paradigm was chosen for social evaluation based on the foundational data theory
Keywords
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