Analysis Impact of Blockchain on the Components of Business Models (Sociological approach)

Document Type : Original Article

Authors

1 Master of Executive Management, Researcher, Institute of Business Studies and Research, Tehran, Iran.

2 PhD in Strategic Management, Assistant Professor, Institute of Business Studies and Research, Tehran, Iran.

Abstract

A great feature of blockchain technology that is actually decentralized is the ability to create businesses and operations more flexibly and securely. The purpose of this study is to provide a model for analyzing the impact of blockchain on business models. For this purpose, a combined research model (qualitative and quantitative) was used. In the qualitative section, by reviewing the research background, the components of the business model and the blockchain are extracted from the texts and by analyzing the theme through interviews with 20 experts selected by snowball sampling. Finally, there were 4 main themes (structures) for business model components (product and service, customer, infrastructure management and financial aspects) and 6 main themes for blockchain (decentralization capability, encryption capability and anonymity capability) Intelligent contracts, immutability, distributed general ledger and auditing capabilities) were identified. The statistical population of 300 people includes professors and academic experts related to blockchain (20 people), related experts in the Iranian Scientific Association of Electronic Commerce (280 people). The sample size was estimated at 169 people. For data analysis, the structural equation model in Smartpls software was used. The results showed that the components of the model well explain the effect of blockchain on the components of the business model. Among the components of the business model, the most impact of the blockchain on the value proposition is 0.645 and the least impact is on the revenue model with a coefficient of 0.398.

Keywords

Political Sociology of Iran
Volume 5, Issue 7
September 2022
Pages 156-176

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